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LoverCare | LoverCare Australia — Brand Story

Since the Beginning

LoverCareThe Original. Gentle Care for Every Day.

Australia’s Most Trusted Goat’s Milk Body Care

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LoverCare brand story
20+ Years Trusted

The Original Brand

Born from a Belief That Everyday Care Should Be Extraordinary

LoverCare is where it all began. More than two decades ago, we launched our first goat’s milk body wash with a single conviction — that Australian families deserved skincare that was genuinely gentle, deeply nourishing and made with real ingredients that truly worked.

What started as one formula quickly became a full range. Customers who tried LoverCare didn’t switch back to their old products. They sent messages. They told their friends. They ordered again and again — not out of habit, but because their skin felt visibly different.

“We wanted people to finish their shower and think: my skin feels incredible. That was the only brief we gave ourselves.”

Today, LoverCare is the flagship brand of the First One Australia family — available in over ten body wash and lotion variants, each built on the same goat’s milk foundation that made the first bottle so remarkable.

Our Approach

What Makes LoverCare Different

Every LoverCare product starts with goat’s milk — naturally rich in lactic acid, vitamins A, B and E, and with a pH level remarkably close to human skin. We don’t use it as a marketing badge. We use it because it genuinely delivers softer, smoother, more hydrated skin.

Goat’s Milk Base

Lactic acid gently exfoliates while vitamins deeply nourish — leaving skin soft, smooth and balanced all day.

10+ Variants

From Cherry Blossom to Avocado, Rosehip to Sensitive Skin — there’s a LoverCare formula for every preference and skin type.

Family Safe

Dermatologically tested, soap-free and pH-balanced. Suitable for all ages, all skin types, every single day.

LoverCare goat's milk products

What We Stand For

The LoverCare Difference

Dermatologically Tested

Safe for sensitive skin and suitable for daily use.

Soap Free Formula

No harsh soaps that strip skin’s natural moisture barrier.

pH Balanced

Formulated to match skin’s natural pH for optimal harmony.

Goat’s Milk Enriched

Vitamins A, B & E plus natural lactic acid in every bottle.

10+ Variants

A scent and formula for every family member.

Australian Distributed

Proudly distributed from Laverton North, Victoria.

Common Questions

Frequently Asked Questions

LoverCare body wash is 100% soap-free and enriched with goat’s milk — a natural ingredient with lactic acid and vitamins A, B and E. Unlike regular soap, it doesn’t strip your skin’s natural moisture barrier. Instead it gently cleanses while actively nourishing and hydrating, leaving skin visibly softer and smoother.
Yes. LoverCare’s Sensitive Skin range is specifically formulated for reactive, dry and eczema-prone skin. It is soap-free, sulphate-free, dermatologically tested and pH-balanced to match skin’s natural acidity. Thousands of Australian customers with sensitive skin use LoverCare as their daily body wash and lotion.
Goat’s milk is naturally rich in lactic acid — a gentle AHA that exfoliates and renews the skin surface. It also contains vitamins A, B2, B3, B6, B12, C and E, plus minerals and fatty acids. Its pH level closely matches human skin, making it exceptionally gentle and effective for all skin types including sensitive and dry skin.
Absolutely. All LoverCare body washes and lotions are formulated for daily use. The soap-free, pH-balanced formula is gentle enough to use every day without drying out the skin. In fact, regular use delivers the best results — skin becomes progressively softer and more hydrated over time.
Yes. LoverCare body washes and lotions are safe for children and the whole family. They are free from harsh chemicals, sulphates and artificial dyes. For newborns and very young babies, we recommend the Lovercare Babymac range, which is specifically formulated for infant skin from birth.
LoverCare body wash cleanses the skin during your shower, removing dirt and impurities while the goat’s milk formula nourishes as it washes. LoverCare hand and body lotion is applied after showering to lock in moisture, soften and protect the skin all day. For best results, use both as part of your daily routine.
Our most popular variants are Cherry Blossom, Rosehip Seed Oil and Avocado. Cherry Blossom is loved for its light floral scent, Rosehip is popular for its skin-brightening benefits, and Avocado is a favourite for very dry skin due to its rich moisturising properties. All are available in both body wash and lotion.
Yes. LoverCare products are never tested on animals. We are committed to ethical beauty and cruelty-free formulation across our entire product range. Every LoverCare product is dermatologically tested on human volunteers in controlled clinical conditions.
LoverCare products are available online at lovercare.com.au, shipped Australia-wide. We are also available through selected Australian retail stockists — contact us at sa***@*******************om.au for stockist information near you.
Many LoverCare customers report significant improvement in dry, itchy and eczema-prone skin after switching to LoverCare. Our soap-free, goat’s milk formula is designed to preserve the skin’s natural moisture barrier and reduce transepidermal water loss. For eczema-prone skin, we recommend the Sensitive Skin range and daily use of our hand and body lotion.

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