About Us | LoverCare Australia — Our Story, Mission & Values

Our Story

Care That Feels
Like Love.

For over two decades, LoverCare has been trusted by Australian families to deliver gentle, effective and nourishing care products — made with the finest ingredients and crafted with genuine love.

20+ Years of Care
6 Trusted Brands
50+ Premium Products
5 Customer Rated
LoverCare premium body and baby care products — the LoverCare story
20+ Years of Trust

Who We Are

Born from a Belief That Everyone Deserves Gentle Care

LoverCare began with a simple but powerful idea — that skincare, hair care and baby care products should be gentle enough for every skin type, effective enough to make a real difference, and accessible to every Australian family.

More than two decades ago, our founders set out to create a range of goat's milk-enriched products that would bridge the gap between luxury and everyday care. What started as a small range of body lotions has grown into a family of six distinct brands, each with a clear purpose and a deep commitment to quality.

"We don't just make skincare. We make products that families trust to care for their most precious people — from newborns to grandparents."

Today, LoverCare products are distributed across Australia by First One Australia Pty Ltd, proudly headquartered in Laverton North, Victoria. Every product that leaves our warehouse carries with it our founding promise — care that truly feels like love.

Our Mission

We Exist to Nourish, Protect & Empower

Our mission is straightforward: to create premium, skin-loving products that bring real confidence and comfort to real people — without compromise on safety, quality or price.

Every formula we develop is guided by three core commitments that have never changed since the day we launched our first product.

Safety Above Everything

Every product is dermatologically tested, clinically evaluated and free from harmful chemicals. Safe for sensitive skin. Safe for babies. Safe for your whole family.

Quality You Can Feel

We source the finest natural ingredients — goat's milk, botanical extracts, vitamins and essential oils — so that every wash, lotion and treatment delivers a genuinely luxurious experience.

For Every Member of Your Family

From the first bath of a newborn to the daily routine of a professional — our range is designed to serve every age, skin type and lifestyle under one trusted name.

LoverCare goat's milk body care products — mission and values

What We Stand For

Our Core Values

01

Gentle by Design

We believe care should never cause harm. Every ingredient is chosen because it belongs on skin — not because it's cheap or convenient. Soap-free, sulphate-free and pH-balanced formulas are our non-negotiable standard.

02

Honest Ingredients

We are transparent about what goes into every formula. Goat's milk, natural botanical extracts, vitamins and essential oils — real ingredients that do real things. No hidden chemicals, no misleading claims.

03

Family First

Our products are made for real families — for the tired parent giving a newborn their first bath, for teenagers navigating new skin concerns, for busy adults who deserve a moment of luxury in their day.

04

Continuous Improvement

We never stop refining. Our team constantly researches new formulations, listens to customer feedback and invests in science to ensure that every product we sell today is better than it was yesterday.

05

Trusted Quality

Five-star reviews from thousands of Australian customers are not just a metric — they are a responsibility. We take every review seriously and hold ourselves to the highest standard of quality, every single time.

06

Australian Proud

Proudly distributed from Laverton North, Victoria, LoverCare is deeply committed to the Australian market. We understand Australian skin, Australian families and the Australian love for quality that simply works.

How We Got Here

Our Journey

The Beginning

LoverCare launches its first range of goat's milk body wash and hand & body lotions in Australia — driven by a belief that families deserve better, gentler skincare.

Growth

Range Expansion

The product range expands to include sensitive skin formulas, cherry blossom and rosehip variants — responding to customer demand and dermatological feedback.

Hair Care

LoverHair Professional Launches

LoverHair Professional is born — bringing biotin, keratin and herbal scalp care formulas to Australian customers looking for salon-quality results at home.

Baby Care

Lovercare Babymac Arrives

Responding to the needs of young families, Lovercare Babymac launches with a full range of tear-free, soap-free, dermatologically tested baby bath, shampoo and care products.

Skin Care

Loverse Paris — Marine Collagen

The premium Loverse Paris skincare range launches, powered by marine collagen and designed for age-defying, deeply hydrating skincare for the modern Australian woman.

Today

6 Brands, 50+ Products, 1 Promise

LoverCare is now a full family of six brands — serving body care, hair care, baby care and skin care needs across Australia. Our founding promise remains unchanged: Care That Feels Like Love.

The LoverCare Family

Six Brands. One Commitment.

LoverCare

Our flagship body care range — goat's milk body wash, hand & body lotions and sensitive skin formulas trusted by Australian families for over two decades.

Shop LoverCare →

Lovercare Babymac

Gentle, tear-free and soap-free baby care. Enriched with goat's milk and Vitamin E — safe from birth and dermatologically tested for the most delicate skin.

Shop Babymac →

LoverHair Professional

Salon-quality hair care powered by biotin, keratin and collagen. Shampoos, conditioners and herbal scalp care formulas for stronger, shinier and healthier hair.

Shop LoverHair →

Lover's Hair Salon

Professional hair colouring made easy at home. Smooth, vibrant and long-lasting colour results with a nourishing formula that's gentle on every strand.

Shop Hair Salon →

Lover's Hairow

A specialised hair care brand focused on growth, repair and scalp health. Targeted solutions for thinning, damaged and colour-treated hair.

Shop Hairow →

Loverse Paris

Premium marine collagen skincare from Paris. Designed to hydrate, firm and rejuvenate — delivering a youthful, radiant glow through the power of the ocean.

Shop Loverse →

What's Inside

The Power of Nature's Best Ingredients

At LoverCare, we don't hide behind complicated chemical names. Every ingredient we use has a purpose — and that purpose is to make your skin, hair and family feel genuinely cared for.

Our hero ingredient is goat's milk — nature's most complete skincare ingredient. Rich in lactic acid, it gently exfoliates while its vitamins A, B2, B3, B6, B12, C and E deeply nourish and hydrate. Combined with our carefully selected botanical extracts, the result is a formula that works in harmony with your skin rather than against it.

Goat's Milk Extract
Avocado
Rosehip Seed Oil
Aloe Vera
Royal Jelly & Honey
Sensitive Skin
Pearl Powder
Cherry Blossom
Almond Oil
Cocoa Butter
LoverCare Goat's Milk Body Wash ingredients — almond oil and cocoa butter
LoverCare Goat's Milk Hand and Body Lotion with avocado

"Enriched with goat's milk — nature's most complete skincare gift."

Our Commitments

Every LoverCare product meets strict safety, quality and ethical standards before it reaches your hands.

Dermatologist
Tested
Cruelty
Free
Soap
Free
5-Star
Rated
Australian
Distributed

Proudly Australian

Based in Victoria, Australia

LoverCare products are distributed across Australia by First One Australia Pty Ltd — a company built on the same values that drive every product we make: reliability, quality and genuine care for the customer.

From our Laverton North headquarters in Victoria, we serve thousands of Australian families with fast, reliable delivery and a customer service team that actually picks up the phone.

We are proud to be Australian — and proud to serve the families, parents and individuals who trust us with their most important daily care rituals.

Factory 19, 86-90 Pipe Rd, Laverton North VIC 3026

1800 212 779

sa***@*******************om.au

Mon – Fri: 9:00am – 5:00pm AEST

LoverCare Australia — distributed from Laverton North Victoria

Ready to Experience the Love?

Shop Our Full Range

From goat's milk body wash to professional hair care and gentle baby products — everything your family needs, crafted with care.