Our Story

Care That Feels
Like Love.

For over two decades, LoverCare has been trusted by Australian families for gentle, nourishing everyday care — made with quality goat's milk and natural ingredients, and crafted with genuine love.

20+Years of Care
6Trusted Brands
50+Premium Products
5Customer Rated
LoverCare premium goat's milk body, hair and baby care range

Who We Are

Born from a Belief That Everyone Deserves Gentle Care

LoverCare began with a simple but powerful idea — that body care, hair care and baby care should be gentle enough for every skin type, effective enough to feel the difference, and within reach of every Australian family.

More than two decades ago, our founders set out to create a range of goat's milk-enriched products that bridged the gap between luxury and everyday care. What started as a small collection of body lotions has grown into a family of six distinct brands, each with a clear purpose and a genuine commitment to quality.

"We don't just make skincare. We make products families trust to care for the people they love most — from newborns to grandparents."

Today, LoverCare products are distributed across Australia by First One Australia Pty Ltd, proudly based in Laverton North, Victoria. Every product that leaves our warehouse carries our founding promise — care that truly feels like love.

Our Mission

We Exist to Nourish, Protect & Empower

Our mission is straightforward: to create premium, skin-loving products that bring real comfort and confidence to real people — without compromise on safety, quality or value.

Every formula we develop is guided by three core commitments that haven't changed since the day we launched our very first product.

Safety Above Everything

Every product is dermatologically tested and formulated without harsh, unnecessary chemicals. Gentle on sensitive skin, gentle on babies, gentle on your whole family.

Quality You Can Feel

We source quality natural ingredients — goat's milk, botanical extracts, vitamins and essential oils — so every wash, lotion and treatment feels genuinely nourishing.

For Every Member of the Family

From a newborn's first bath to a professional's daily routine, our range is designed to care for every age, skin type and lifestyle under one trusted name.

LoverCare goat's milk body care products

What We Stand For

Our Core Values

01

Gentle by Design

Care should never come at a cost to your skin. Every ingredient is chosen because it belongs on skin — soap-free, sulphate-free and pH-balanced formulas are our non-negotiable standard.

02

Honest Ingredients

We're transparent about what goes into every formula. Goat's milk, natural botanical extracts, vitamins and essential oils — real ingredients, honestly described. No misleading claims.

03

Family First

Our products are made for real families — the tired parent at bath time, the teenager exploring a new routine, the busy adult who deserves a moment of calm in their day.

04

Always Improving

We never stop refining. Our team continually explores new formulations, listens to customer feedback and invests in better ingredients so today's product is better than yesterday's.

05

Trusted Quality

Five-star reviews from thousands of Australian customers aren't just a number — they're a responsibility. We hold ourselves to the highest standard of quality, every single time.

06

Proudly Australian

Distributed from Laverton North, Victoria, LoverCare is committed to the Australian market — we understand Australian skin, Australian families and a love of quality that simply works.

How We Got Here

Our Journey

The Beginning

LoverCare launches its first range of goat's milk body wash and hand & body lotions in Australia — driven by a belief that families deserve gentler, kinder skincare.

Growth

Range Expansion

The range expands to include sensitive skin formulas plus cherry blossom and rosehip variants — a response to customer demand and dermatological feedback.

Hair

LoverHair Professional

LoverHair Professional is born — bringing biotin, keratin and herbal scalp care to Australians who want salon-quality hair care at home.

Baby

Lovercare Babymac Arrives

For young families, Lovercare Babymac launches with tear-free, soap-free, dermatologically tested baby bath, shampoo and care products.

Skin

Loverse Paris — Marine Collagen

The premium Loverse Paris range launches, powered by marine collagen for deeply hydrating, radiance-focused skincare designed for the modern Australian woman.

Today

6 Brands, 50+ Products, 1 Promise

LoverCare is now a full family of six brands across body, hair, baby and skin care — serving families right across Australia. Our founding promise is unchanged: Care That Feels Like Love.

The LoverCare Family

Six Brands. One Commitment.

LoverCare

Our flagship body care range — goat's milk body wash, hand & body lotions and sensitive skin formulas trusted by Australian families for over two decades.

Shop LoverCare →

Lovercare Babymac

Gentle, tear-free and soap-free baby care enriched with goat's milk and Vitamin E — safe from birth and dermatologically tested for the most delicate skin.

Shop Babymac →

LoverHair Professional

Salon-inspired hair care with biotin, keratin and collagen. Shampoos, conditioners and herbal scalp care for stronger, shinier, healthier-looking hair.

Shop LoverHair →

Lover's Hair Salon

Professional-style hair colouring made easy at home — smooth, vibrant, long-lasting colour with a nourishing formula that's gentle on every strand.

Shop Hair Salon →

Lover's Hairow

A specialised hair care brand focused on scalp health and hair vitality — targeted care for thinning, damaged and colour-treated hair.

Shop Hairow →

Loverse Paris

Premium marine collagen skincare designed to hydrate and revitalise — for a healthy-looking, radiant glow through the power of the ocean.

Shop Loverse →

What's Inside

The Power of Nature's Best Ingredients

At LoverCare, we don't hide behind complicated chemical names. Every ingredient we use has a purpose — to help your skin, hair and family feel genuinely cared for.

Our hero ingredient is goat's milk — naturally rich in lactic acid and vitamins A, B, C and E to gently cleanse and nourish. Combined with carefully chosen botanical extracts, the result is a formula that works in harmony with your skin.

Goat's Milk Extract
Avocado Oil
Rosehip Seed Oil
Aloe Vera
Royal Jelly & Honey
Vitamin E
Pearl Powder
Cherry Blossom
Almond Oil
Cocoa Butter
LoverCare Goat's Milk Body Wash with almond oil
LoverCare Goat's Milk Hand and Body Lotion with avocado

"Enriched with goat's milk — nature's most complete skincare gift."

Our Commitments

Every LoverCare product meets strict safety, quality and ethical standards before it reaches your hands.

Dermatologist
Tested
Cruelty
Free
Soap
Free
5-Star
Rated
Australian
Distributed

Proudly Australian

Based in Victoria, Australia

LoverCare products are distributed across Australia by First One Australia Pty Ltd — a company built on the same values that drive every product we make: reliability, quality and genuine care for the customer.

From our Laverton North headquarters in Victoria, we serve thousands of Australian families with fast, reliable delivery and a customer service team that actually picks up the phone.

We're proud to be Australian — and proud to serve the families, parents and individuals who trust us with their daily care rituals.

Factory 19, 86-90 Pipe Rd, Laverton North VIC 3026

1800 212 779

sales@firstoneaustralia.com.au

Mon – Fri: 9:00am – 5:00pm AEST

LoverCare Australia — distributed from Laverton North, Victoria

Ready to Experience the Love?

Shop Our Full Range

From goat's milk body wash to professional hair care and gentle baby products — everything your family needs, crafted with care.