About us

At Lovercare, we are passionate about providing premium skincare, body care, baby care, and hair care solutions that combine natural ingredients and advanced care technology. For over 20 years, our mission has been to deliver safe, effective, and affordable luxury products for families worldwide.

Our formulations are enriched with Goat’s Milk, essential vitamins, and botanical extracts, ensuring that every product is gentle, nourishing, and dermatologically tested. From hand & body lotions to baby shampoo and professional haircare solutions, Lovercare is your trusted partner for healthy skin and strong, vibrant hair.

We are proud to introduce LoverHair Professional, a line of salon-quality haircare products designed for color protection, scalp care, and gray coverage. Whether you want deep hydration for your skin or professional hair results at home, we’ve got you covered.

Our Commitment to Quality:
✔ Paraben-Free & Sulfate-Free Formulas
✔ Cruelty-Free & Eco-Friendly Packaging
✔ Dermatologically Tested for All Skin Types

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Our Brands

LoverCare Goat Milk’s Product

Indulge your skin with the ultimate care from Lovercare Goat’s Milk Body Wash and Hand & Body Lotion.Start your day with the gentle cleansing power of our pH-balanced Body Wash, enriched with Goat’s Milk proteins, Vitamin A, and natural moisturizers to keep your skin soft and refreshed. Follow up with our non-greasy Hand & Body Lotion, formulated with Goat’s Milk, Aloe Vera, and Vitamin E to deliver deep hydration and protect against dryness throughout the day.

✔ Dermatologically Tested
✔ Paraben-Free & Gentle for All Skin Types
✔ Perfect for Daily Skin Care & Long-Lasting Moisture

Experience the natural goodness of Goat’s Milk with Lovercare’s body care range—because your skin deserves the best.

LoverHair Professional

Bring the salon experience home with LoverHair Professional – a premium haircare range designed for ultimate nourishment, strength, and shine. Our advanced formulas combine nutrient-rich botanicals, proteins, and modern haircare technology to protect and revitalize your hair.

✔ Professional Shampoos & Conditioners – Cleanse and hydrate for smooth, frizz-free hair.
✔ Color-Protect Formulas – Preserve vibrant color and prevent fading.
✔ Repair Solutions – Strengthen weak strands and restore natural shine.

Perfect for all hair types, LoverHair Professional helps you maintain salon-quality results every day.

Lover’s Hair Salon

Say goodbye to gray hair in minutes! The Lover’s Hair Salon Coloring Shampoo is an easy, mess-free solution for instant gray coverage. Simply apply like regular shampoo and enjoy vibrant color in just 7–8 minutes.

✔ Ammonia-Free & Gentle Formula
✔ Enriched with herbal extracts and proteins
✔ Multiple natural shades available

Perfect for busy lifestyles, this innovative formula combines color and care in one step, giving you healthy, shiny, youthful-looking hair without harsh chemicals.

LoverCare Babymac

LoverCare Babymac offers gentle, tear-free baby care products like Baby Shampoo, 2-in-1 Head & Body Wash, and moisturizing baths enriched with Goat’s Milk, Vitamin E, and natural extracts. These hypoallergenic formulas cleanse, nourish, and hydrate delicate skin and hair, are safe for daily use, and free from harsh chemicals and parabens to keep your baby’s skin soft and healthy.

Lover’s Hairow

Lover’s Hairow is a herbal scalp care range specially designed to combat dandruff, calm scalp irritation, and reduce hair fall. Formulated with natural botanical extracts and essential oils, it deeply nourishes the scalp, strengthens hair roots, and restores moisture balance. Suitable for all hair types, this gentle formula promotes healthier, thicker hair and supports overall scalp health with regular use.

Our Company and Values

First One Australia (FOA) is the name behind some of Australia’s favourite brands such as Naturoma, LoveCare, BowlFesh, Comsilk, LoverHair etc. With over 15 years of distributing experience, FOA serves some of Australia’s major supermarkets & pharmacies. We focus on using innovative technologies that are environmentally friendly to deliver high quality products under our own well-established brands to our customers.

Our head office is based in Sydney, Australia. With leading development and technologies we focus in three major business areas: Laundry & Home Care, Cosmetics, and Toiletries. FOA extends its operation worldwide through product development and production. Furthermore we have a distribution reach to a number of international countries including the USA, which we have covered through to most states via major retail stores and pharmacies.

Our head office at First One Australia boasts an enormous 4000 square metre warehouse and a large showroom that stocks a huge range of products. We welcome all buyers to visit our showroom and have a chat with our buying team at First One Australia. We welcome any enquiries that you might have and are keen to further discuss your needs.